If, as a tech startup, you are dealing only with consumers, or your customer base includes consumers, it’s key to ensure that your offering doesn’t fall foul of the (onerous) regulatory landscape that exists to protect consumers. There are some potentially costly pitfalls to avoid, ranging from how you promote goods and services to what happens if you don’t inform consumers about their cancellation rights in good time.
The consumer protections apply not just to the supply of goods and services but to digital content too - the law defines digital content as data that is produced and supplied in digital form, which includes ringtones, software, computer games, apps, online journals, e-books, and digital media such as music, film and TV.